The history of enhanced eyelashes dates back to 2500 B.C., when the Egyptians first used ointments and brushes to achieve a fluttery fanned-out lash look. Tinting treatments were also quite popular—for both men and women. In the 1800s, people experimented with gluing eyelashes made of human hair and lashes to their eyelids. In 1899, some women went so far as to have lashes implanted with a needle into their eyelids. It wasn’t until 1902 that Karl Nessler, a German-born barber, English hairdresser and inventor famous for conceiving the first salon “permanent wave” machine, created a patented process for making and weaving artificial eyelashes. Just a few years later in 1911, Anna Taylor, an inventor from Canada, created the first patented artificial lashes by developing a crescent of fabric material with tiny hairs attached to it. With the help of Hollywood, enhanced eyelashes gained more popularity in the 1940s and 1950s. The beauty industry quickly noticed and began experimenting with various lash application techniques. In 1947, the Aylott brothers, British makeup artists in the film industry, formed a company called Eyelure. This was one of the first known companies to manufacture false lashes. Between Elizabeth Taylor’s iconic lashes in the movie Cleopatra and famous fashion model Twiggy, false eyelashes were all the rage! Women everywhere were on the hunt for products to make their lashes more striking.